Creative Networking Tips For Small Businesses


Kalin Kassabov

Kalin Kassabov is a founder and CEO of ProTexting.Com, a fast-growing business enterprise stage textual content message suite.


Although the idea of networking has been around for a long time, the primary concept is as legitimate these days as ever earlier than. Whether you hook up with people in person, over the cell phone, or through our online world, you need to interact with leads, prospects, and customers to live sparkling of their minds.

Networking does extra than convey you instant commercial enterprise. It enables you to build brand focus, which is essential for your lengthy-time period of success. Here are some innovative and modern networking pointers that I regularly propose to my personal clients.

Network selectively.

While some human beings don’t network sufficiently, others fall into the trap of useless networking. This common way of attending lots of activities that are not targeted sufficiently. It’s essential to invest a while wisely and discover ways to select events and strategies which might be worthwhile. The equal occasions are not similarly precious to anybody, so that you ought to use your judgment.

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Sometimes you need to attend a certain kind of occasion to learn that it’s no longer worth a while. It’s much like making an investment in advertising and finding you don’t get an excellent return on funding. In this case but, you are investing time, which is at least as precious as cash. Don’t attend activities out of addiction if you recognize that they have no actual cost for you. Here are a few criteria to bear in mind earlier than attending a networking event.

• Cost and comfort: How lots time and money does it take to wait for the event or participate inside the organization? Consider this while deciding whether or not it is worth your while or not.

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• Industry-specific activities: It may be worthwhile to wait for prestigious activities even if you have to journey to get there.

• Invitation-only: While it is regularly true to wait for public occasions, ones that can be simplest with the aid of invitation are regularly more severe and centered.

• Size: If it is a regular event, you can typically estimate what number of human beings will attend. Smaller occasions can be really worth attending if they’re close by or you discover them beneficial. Still, you ought to have a few ideas of what to anticipate earlier than committing.

Send personalized video messages.

Send video messages via social media websites, Skype, or actually through your smartphone. This is awesome from the same old video advertising approach of sending an advertising video to hundreds of lots of humans. Sending a customized video to 1 character or a small institution of humans is far greater targeted.

You don’t have to make a protracted or elaborate video. You can report it on a webcam in under a minute. Customize it primarily based on your relationship. You would possibly, in brief, update customers on your modern-day product or an upcoming occasion. This is a good way to interact with humans and get them to take note of a quick message. Keep it casual and avoid the usage of tough-promote procedures.

Exchange virtual commercial enterprise cards.

Print commercial enterprise cards still have their region. However, why not additionally take advantage of the digital-age variety? Although a provider I provide from my cell advertising organization, you can find it on many exclusive apps and services today. The concept is simple. Rather than hand someone a card, you send them a digital commercial enterprise card thru text.

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There are a few blessings to this method. The folks who receive your virtual calling card can have your variety and other records proper on their tool. You’ll also have their cellular range. This is an easy but powerful way to live connected with humans you meet at commercial enterprise activities or some stage in normal lifestyles.


Small organizations regularly see different corporations because of the opposition. In some instances, they’re. However, you can also companion with different agencies for mutual gain. Cross-promoting is a powerful networking strategy. It’s regularly useful to associate with corporations that have overlapping customers. These are normally corporations that aren’t direct competitors, however, who may appeal to similar customers.

If you are an actual property agent, you would associate with organizations that serve house owners, including landscaping, contractors, pest manipulates, or interior redecorating groups. If you have a coffee keep, you could promote with any close by the enterprise. Someone might visit a book, gift shop, florist, salon, or boutique earlier than or after preventing espresso. Here are some easy techniques for move-promoting with an associate:

• Buy advertising and marketing together. This will be a print advert in the local paper or online advertising.

• Collaborate on a virtual e-newsletter.

• Create a neighborhood occasion. For example, eating places and other eateries can get together to create a meals competition. In this case, you’re cooperating with direct competition corporations, but all of you benefit from the effort.

These are all creative and centered ways to network that let you make treasured connections with clients and, in some cases, different companies with which you cooperate. Don’t think of networking as a manner to make immediate sales, however it is an alternative as a long-time period method to increase your visibility and construct at the same time useful relationships.

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