Email remains one of the handiest tools for startup fundraising. Does the question maximum have what to ship? This series of e-mail templates make it super smooth to leverage this unfastened technique of verbal exchange to raise the money marketers want to release and gas new ventures.
The Power of Email
Having been involved in several startups, receiving pitches, and consulting founders on fundraising, I can tell you that electronic mail still works. In reality, it can be the most powerful and excessive ROI tool in your container.
Consider that a couple of marketers have raised hundreds of thousands of bucks from Mark Cuban alone using emails like these.
Adam Lyons ended up ultimate his Series A round for $17M. He has raised over $21M to date, such as investments from billionaire investor Mike Maples Jr., who also changed into Twitter and Lyft. In 2015, engineers bloodless emailed Shark tank’s Mark Cuban and obtained over $500,000 for their modern-day 3-d printing startup. In January 2016, an excessive faculty dropout acquired a $3M funding from Cuban due to a chilly email for his automobile coverage startup. Founders Tim Ellis and Jordan Noone went on to elevate over $eight.4M because of that.
Email remains the desired medium for speaking by using savvy and busy angels and executives. Whether you’re just formulating plans for starting a new mission or are strategizing a brand new series of investments, those electronic mail templates that I, in the beginning, shared in a seminar for my ebook, The Art of Startup Fundraising, can assist put off the guesswork and speed you along to the next milestone. In reality, most of the founders that attended such a seminar have used them to elevate thousands and thousands of dollars from buyers. Now you could use them too.
Email Template 1
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This is the primary electronic mail startup marketers must send. It can work both for following up with investor contacts they had been delivered to, as well as for pitching capability traders they haven’t met but.
Note that founders must have frolicked building an investor listing nicely in advance of their investment needs. This electronic mail is particularly designed to work after you have got secured a lead investor, even though it can be tweaked for in advance degrees as well.
Email Template 2
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This email is designed to be sent as a follow-up to the first electronic mail. Two to 3 weeks is a superb time period to wait in between first and 2nd messages. This is crucial to hold up momentum with buyers you have got already spoken or communicated to and fro with the base on your initial email.
It’s also a super way to reach out again if the primary message changed into neglected and to stay on the radar of potential traders for similar rounds, even supposing they fail to participate on this one.
Email Template 3
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If you haven’t closed with all your top investor choices within another two to three weeks, ship this to motivate them to get concerned within the round.
It is a perfect final note to create urgency and get extra commitments. Again, it will still be precious, even if they don’t participate in this spherical. The extra you may stay on the pinnacle in their minds, without spamming and turning into stressful, the higher.
Email Follow Up Template
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If you acquire a reaction to your emails, use this message to observe up fast. If you operate a devoted email account for this venture, you can even automate this reaction so that you by no means miss an opportunity or neglect an essential investor. Electronic signature tool alternatives consist of DocuSign, HelloSign, Adobe Sign, and PandaDoc.
Be certain to connect your pitch deck. Your e-mail is probably your in, but whether you get funded or now not remains going to rely upon the energy of your deck. An accurate way to share your pitch deck is with Dropbox or with the aid of developing the deck at once on Google Slides.
For those still now not assured of their shows, the pitch deck template by way of Silicon Valley legend Peter Thiel is a superb instance of simple tale-telling in slides to help you get funded (see it here). The proper tale and slides will let you overcome any challenges, just as this pitch deckled to $400M in investment for an Uber competitor.
Best Practices for Sending Emails to Investors
Copying and pasting, and hitting send on an e-mail are simple. There is some artwork and technology in ensuring your messages hit home, are opened and get the desired consequences.
Do your homework and recognize what pastimes your prospects, and not
Be sure you may again up your claims
Research powerful e-mail situation strains
Know which days are more likely to bring about opens than others
Understand that these days’ inbox clutter can imply an unmarried message is effortlessly lost inside the blend
Consider the fine time of day to ship your message. Trying to e-mail Mark Cuban within the center of a Dallas Mavericks game might be now not going to work
Alejandro Cremades is a serial entrepreneur and author of exceptional-supplier The Art of Startup Fundraising, an e-book that gives a step-via-step manual to these days’ way of raising cash for marketers.
I am a serial entrepreneur and the writer of The Art of Startup Fundraising. With a foreword by ‘Shark Tank‘ superstar Barbara Corcoran and published by John Wiley & Sons, the e-book was named one of the fine books for marketers. The book offers a step-by way of-step guide to… MORE