I optimize WordPress without an SEO plugin. The motive is due to the fact SEO Plugins have extra capabilities than I need. I have been asked many times to percentage the way to do search engine marketing with WordPress without a search engine marketing plugin. Here is a way to do WordPress search engine marketing without a search engine marketing Plugin.
This article is not intended to steer you to now not use a search engine marketing plugin. Its cause is to show you how to take full manipulation of your search engine optimization without a plugin, similar to what I do.
Search engine marketing Plugins are Useful.
Search engine optimization plugins are encouraged solutions for publishers who can’t code PHP, which is misplaced with HTACCESS files, and for whom robots.Txt documents are a thriller. The technical aspect of search engine optimization has a highly excessive bar in terms of coding. Search engine optimization plugins democratize web publishing.
A major grievance about search engine marketing plugins is how bloated with unnecessary capabilities there. But this isn’t the case across the board.
There are search engine optimization Plugins that can be lean and speedy and modular so that you can pick which search engine marketing functions you need. An instance of this sort of search engine marketing plugin is The search engine optimization Framework. It’s an outstanding choice for folks who need extra control over their search engine optimization but favor picking out and selecting the features they want.
Search engine marketing plugins are the secure preference for hazard-averse publishers and don’t want to experiment with alternatives. A lot is at stake, so the pleasant preference is frequently the most trusted answer.
WordPress SEO Without a search engine marketing Plugin
This article is not meant as an encouragement to sell off search engine optimization plugins. Quite the opposite, I inspire publishers to stay with their search engine optimization plugin of preference if that is what makes them at ease.
This article is for publishers interested in exploring search engine optimization without a search engine marketing plugin.
Why I Don’t Use search engine marketing Plugins
This year, due to the complications resulting from a search engine optimization plugin malicious program, I released a website without any SEO plugins. I become happy with my outcomes and transitioned different websites away from search engine marketing plugins.
The cause I moved far from a single SEO plugin is due to the fact after reviewing the present answers; I concluded that, for me, I could manipulate a website’s search engine marketing better without a devoted SEO plugin. I had made around ride journey again to wherein I, in the beginning, began with WordPress: I back to optimizing WordPress without a committed search engine marketing plugin.
Reasons I Do Not Use an SEO Plugin
There are four reasons why I don’t use a search engine optimization plugin.
Features that reproduce what’s already in WordPress or a subject matter
Unnecessary features that resolve presumed issues
The complexity of search engine optimization Plugins introduce numerous insects
Don’t consider me that search engine optimization Plugins are buggy? Visit the changelog to your favorite search engine optimization Plugin and study approximately all the insects being fixed week after week, month after month. Some (no longer all) of these search engine marketing plugins are a bug fest.
Greater manage over search engine optimization
Reasons Why I Prefer Standalone Solutions
1. Easier to code a solution that handles one problem
2. Some SEO features don’t want a plugin
3. Standalone solutions are simpler to hold
4. Leaner WordPress set up without needless capabilities
WordPress has a reasonably robust core these days. Things like canonicals are accomplished mechanically. Many WordPress topics incorporate search engine marketing features like schema markup, breadcrumb navigation, Open Graph meta records, and so on.
The following are the SEO capabilities you’ll want. Your exact needs will range in keeping with the template you operate.
Necessary WordPress SEO Features
Breadcrumbs with Schema.Org Structured Data
Open Graph meta records
Removal of the class base
Schema meta records
A manner to effortlessly upload no-follow attribute to chose hyperlinks.
WordPress Plugins for search engine optimization
Easy WP Meta Description
Open Graph for Facebook, Google+, and Twitter Card Tags
Remove Category from URL
Schema WordPress Plugin
Ultimate Nofollow WordPress Plugin
Optional WordPress SEO Features
Attachment Pages Redirect
Redirection WordPress Redirect Plugin – Over 1 million installations
XML Site Map Over 2 million installations
Breadcrumb is a useful characteristic. Adding Schema structured statistics to it will get you more suitable listings if you rank in the SERPs. The better listings may help the click-through fee.
Personal home page report. It’s possible to code breadcrumb navigation without a plugin. The code is supposed to enter your internet site’s “child” capabilities. Most tutorials say to feature it to your topic’s function. Hypertext Preprocessor record, but you’ll lose your breadcrumbs if the topic is updated and the features. Personal home page record is part of that update.
Getting the breadcrumbs proper can also emerge as complex because you need companion schema markup to the breadcrumbs. So that’s even extra coding. It can be performed, but at this point, in my view, it is probably easier to dump the duty of ensuring it works to a plugin.
I actually have observed that using BreadCrumbs NavXT WordPress Plugin is an ok solution. It handles the breadcrumbs and the schema statistics.
The NavXT plugin became the situation of a medium degree vulnerability; however, it became fast patched. This becomes uncommon for this plugin, and unlike more severe occasions related to committed search engine marketing plugins, this problem made no longer reason troubles for its users.
I actually have determined Easy WP Meta Description to be an adequate solution for meta descriptions. Meta descriptions aren’t a rating component. But they do display inside the SERPs if you rank.
Google will rewrite your meta description if a phrase from your net page is better health. That said, Google does an exceptional task (for my part) of supplying a relevant snippet out of your page.
So it’s up to you. You can add your own meta description or permit Google to inform the person why your website is relevant to the query.
I craft a piece of writing title this is adequate to apply as a name tag. If it’s right enough to function the thing’s identity, it ought to be accurate sufficient because of the identity of the internet page. There are workarounds for coding this into the subject matter in addition to plugins. But I assume the ones are superfluous.