The raging struggle among South Korea’s Samsung and China’s Xiaomi for the pinnacle slot in the hyper-aggressive Indian smartphone market generally tends to hog the headlines. However, it’s miles some other Chinese player, BBK Electronics Corp, that would end up a dark horse. According to The Economic Times, the mushrooming sales of its brands Oppo and Vivo may have helped BBK reinforce its role as the variety two smartphone maker via revenue within the united states in FY18.
In the modern-day regulatory filings of Oppo and Vivo with the Registrar of Companies (RoC), the mixed India revenue of these two brands stood at Rs 23,173 crore for the ultimate economic, up from Rs 14,343 crore in FY17, when BBK emerged as the second one-biggest telephone maker. Those manufacturers crossed the Rs 10,000-crore sales milestone inside the Indian marketplace in FY18 – India is the biggest marketplace for them outdoor China. Oppo Mobiles India’s gross sales rose forty-nine % to Rs 11,994. Three crores, whilst that of Vivo Mobile India surged seventy-eight % to Rs 11,179.3 crore.
Moreover, analysts told the day by day that BBK’s FY18 position is in all likelihood to improve because numbers for its other emblem, OnePlus, are but to be factored in. OnePlus, which overtook Apple and Samsung to emerge as the most important logo within the top rate phase in Q1FY19 as in line with tracker Counterpoint Research, hasn’t declared India sales yet. India is the largest marketplace for OnePlus, accounting for approximately 30% of world sales, pegged at $1.4 billion in 2017.
Although the trendy figures for BBK’s competitors in the smartphone marketplace aren’t available with the RoC yet, the FY17 data can assist in understanding the lay of the land. Top cat Samsung had posted FY17 income of Rs 34,261 crore at the same time as Lenovo India’s sales stood at Rs eleven,950 crores, Apple’s at Rs eleven,704 crores, and Xiaomi’s at Rs eight,379.33 crores.
However, Samsung, Xiaomi, and Apple are all profitable in India, unlike BBK’s largest manufacturers. Oppo’s internet loss extended to Rs 357. Eight crores inside the yr ended March in opposition to Rs forty-one. 9 crores within the previous monetary yr, at the same time as that of Vivo, jumped 5% to Rs one hundred twenty.4 crore in the identical duration. Industry insiders say the losses for each manufacturer spiked in the closing financial because they may be spending large on marketing and retail expansion to advantage marketplace share.
According to Nipun Marya, Vivo India emblem method director, the brand invests in India for the long haul. “While the total effect of those investments will take some years to emerge, the fact is that our investment has already commenced displaying consequences,” he informed day by day. Meanwhile, RoC filings display that Oppo India plans to borrow about $500 million in external industrial borrowing to assist commercial enterprise operations and expansion.
Recently, I attended Baidu’s annual search convention for enterprise companions in Beijing. One of the foremost seek occasions in China for search engine optimization professionals; the conference becomes hosted via engineers from Baidu’s middle search and Webmaster Tools groups.
The schedule blanketed Baidu’s eco-empowerment strategy, Mobile Instant Page (MIP) assignment, and a wrap-up of the 2016 algorithm updates. The event made it clear that 2016 was the 12 months Baidu search engine optimization came into its own. If you aren’t already investing in Baidu SEO, 2017 is your year to begin.
The eco-empowerment
The idea of eco-empowerment turned into delivered via Dai Tan, Baidu’s Chief Architect of Search. With seek, Baidu wants every practitioner inside the internet surroundings to have higher manufacturing, execution, and monetization efficiencies. To satisfy eco-empowerment, Baidu needs to provide a relevant era and form a mechanism for the ecosystem, supported by two pillars: web page load velocity and HTTPS.
Every half of-2d postpone in web page loading will cost you 3 percent of user visits. This is why Baidu moved fast to observe Google’s Accelerated Mobile Pages (AMP) feature with the MIP assignment (Chinese language). At the same time, safety is a critical factor to an engine’s recognition in a marketplace where site hijacks, spam, and PII information leaks are rampant. In May 2015, Baidu released Not Set, which’s its very own model of Not Provided.
The fundamental accomplishment within the mechanism of Baidu Search is within the launch of Spider three. Zero (Chinese language), which changed into launched in early 2016, dramatically increased URL discovery and indexing. As a result, crawl velocity has multiplied by 80 percent, and Baidu can now index trillions of internet pages in real-time. The Divine Domain task deliberate for mid-2017 guarantees to similarly increase indexing velocity.
The Baidu Mobile Instant Page (MIP) Project
Mobile Instant Page is an ambitious name. Even Google’s AMP best claims to be “expanded.” The consequences talk for themselves. As reported in the Conference, greater than 2,800 websites have applied MIP, lowering load time via 30 to eighty percent and, in the end, increasing landing web page clicks from 5 to 30 percentage.
The technology and shape of MIP are very similar to Google’s AMP; even the page code is clearly equal. And simply as AMP has been an arguable idea in the SEO world considering its release, so is Baidu’s MIP within the Great Firewall of China. Convincing site owners to adopt this new technology has been an undertaking, given the sacrifice of page flexibility in prefer of advanced loading velocity and ranking signals.
Baidu has been combating its way thru barriers, having learned valuable classes from AMP’s rollout. A channel has been introduced in Baidu Webmaster Tools for page submissions. An open-supply mission is now on GitHub. A tutorial affords short education for programmers. An incorporated improvement environment (IDE) and a web validator are published. Themes are available for popular content management device (CMS) platforms like WordPress. Most importantly, the “Flashy” icon is now connected to all MIP results at the Baidu mobile seek engine outcomes web page (SERP).
By December 2016, three months after MIP’s release, Baidu had already listed extra than 900 million MIP pages.
