Online reputation management companies typically provide various services meant to clean up or otherwise improve your internet reputation. These companies originally focused on removing or burying negative reports about their clients but branched out after realizing that the tasks involved in doing that had other valuable uses. In many cases, these tasks still overlap at times. This allows companies like us here at Net Reputation to provide powerful positive results for both businesses and individuals regardless of whether there are current negative reports to handle.
SEO, or search engine optimization, is a key part of an online reputation management service. When negative reports can’t be removed from sites, SEO is used to push positive reviews and information above unwanted stories. However, SEO services are also beneficial to companies that have no negative reports to hide. In fact, most clients who specifically seek SEO services aren’t doing so for this reason. They want their sites to be seen in Google and the other search engines.
Typically, this service involves creating content for a client, either on or off the client’s site. Then, links are built to make that content rank well. Of course, any such content is favorable to the client.
If done as part of an effort to improve a negative reputation, brand management services will take several steps. They may take over the job of being the voice of the client company on social media, promote positive things the company is doing, and more.
Here at Net Reputation, we handle promotion and reputation management in both calm and turbulent situations. If your company is in the midst of a firestorm or negative reports hold you back from reaching your potential, we will use a multi-pronged strategy to put out the flames and get you back on track. Alternatively, if you have a new company and want to make sure that it does not end up being in the public relations crosshairs, we’ll take expert control of its public presentation so that it continues to be seen positively.