Reading this post creates an experience that will elicit a reaction from you – either positive or negative. Moreover, whatever experience you have will partly determine what you do with the information you learn. It is for this reason that web developers seek to provide a good user experience.
If you are among the many website owners of content to handle your site in-house, do you know what it takes to create a good user experience? And if not, do you know the potential ramifications of presenting a bad experience?
The web development team at Salt Lake City’s Webtek Digital Marketing says there is little room to compromise on the user experience. As a digital marketing agency, they routinely work with clients who previously employed standard SEO principles, like keyword research and content development, yet noticed little improvement. They fell short on the user experience.
Defining User Experience
Multiple definitions of user experience exist within the digital marketing world. The one thing they all have in common is a reaction. A good experience promotes a positive reaction, which is likely to lead a visitor to return to the site in the future. And even if a return visit is never realized, the user at least spends quality time on the site during the current session.
A poor experience does just the opposite. It all but guarantees a visitor will not return. As far as the initial session, the visitor won’t stick around very long. A quick scan of information will precede moving on to a new site.
Presenting a positive experience relies on implementing a few key strategies. They are discussed in the remainder of this post. As you read, bear in mind that you may not know how to implement these things. If that’s the case, hiring a web development agency to fix your site is a better choice than ignoring the problems and allowing users to continue having bad experiences.
Key User Experience Strategies
What constitutes a good user experience is not hard to understand. If you know human nature, all of these things should make sense to you:
Most websites rely heavily on text. Even those that don’t still offer at least some text, primarily for navigation purposes. The number one thing you can do to make the user experience positive is to ensure your site is readable. A plain font that is easy to read is a must. Highly contrasting colors between foreground and background are also essential. If a site is too hard to read, visitors will not bother.
2. Easy on the Eyes
An extension of readability is easy on the eyes. Everything on your site should be easy to look at. That means staying away from large doses of bright colors. It means avoiding intricate graphics that require too much attention. Even minimizing the need to scroll helps make a site easier on the eyes.
3. Intuitive Navigation
Navigation is a big problem for a lot of websites. Visitors are forced to follow link after link to find the information they want. What’s more, the link structure doesn’t make sense. If this sounds like your site, it is not offering the best possible user experience.
Navigation should not be complicated. It should be simple and intuitive. Visitors should be able to find their way around without putting excessive thought into it.
If you remember only one thing from this post, remember that presenting a good user experience is critically important to a website that delivers. If people do not like visiting your site, they won’t. It is as simple as that.