Blogger Amina Mucciolo has taken her love of all matters “whimsical, pastel, and sparkly” and transformed her 60 square meter downtown Los Angeles loft into technicolor, unicorn-inspired dreamland.
In a recent YouTube video, Mucciolo explained that her idea to transform the space, called Cloud Land, started with the intense pink DIY flower wall that hangs in her living room.
“I simply wanted the space to feel like spring all 12 months spherical,” Mucciolo said. “I stored seeing flower walls at events and weddings and I concept, ‘why would not everyone have one in their residence?’ So I made one myself.”
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VC Funds Favouring B2B Businesses Over B2C
Barring multiple anomalies, none of the founders of the world’s maximum a hit start-united state have long gone on to run a 2d consumer unicorn correctly. Evan Williams (Blogger & Twitter) and Elon Musk (PayPal & Tesla) managed to reap the seemingly impossible. But the other founders of PayPal have needed to be glad about senior positions in B2B organizations. Dustin Moskovitz, the co-founder of Facebook, has gone directly to run Asana – a success, however, now not in the consumer area.
Clearly then, you handiest have one shot at strolling a consumer unicorn. To make the most of that shot, you should have a sturdy team with domain expertise, an exquisite product, and a noticeably strong marketplace like some other successful startup. But you furthermore might have a few sorts of intangible, spiritual pressure that propels you to the top of the wave you are driving, crushing the competition underneath you. Only a few make it, and buyers these days are slowly understanding the huge danger of investing in those client technology start-ups.
“There is a trend away from client unicorns and valuations,” Andreas Liffgarden, Soundtrack Your Brand’s chairman and co-founder, informed newswires lately. Soundtrack Your Brand is trying to increase USD 11 million to its customized track-playlists for large groups like McDonald’s and Starbucks. According to Soundtrack Your Brand, organizations pay 5 times the quantity customers are willing to pay for music, making the commercial enterprise extra solid and investable.
The Indian investor marketplace is slow; however, genuinely starting to realize this. B2B startups recorded 71 offers from January to April of this 12 months, up from forty-four in the same period ultimate year. There are some awesome advantages of a B2B enterprise that buyers are beginning to take note of. Customer loyalty is extra in a B2B business because corporations are shrunk to the startup dealer through agreements for long periods of time. This manner decreases acquisition prices and long-lasting patron members of the family. In B2B trade, corporations generally tend to buy large amounts of extra highly-priced products, thus growing the common transactional fee and revenue.
Today, fifty-nine% of startups in India are inside the B2C area, 37% are within the B2B area, whereas the final 4% are a mixture of B2B and B2C. The B2B numbers, however, are predicted to grow as a Walmart file indicated that India’s B2B e-commerce enterprise would grow to $seven-hundred billion via 2020. In contrast, B2C startups have suffered massive losses in the latest past. We have tales of PepperTap – hyperlocal transport app – shutting down its operations in a couple of cities; splendor begin-up Amber Wellness started by way of former founder of Housing.Com – Abhimanyu Dhamija – shutting down operations because of low margins. Growers scaled down operations in January and are now reporting losses of 24 lakhs an afternoon; Food Panda laid off extra than 300 employees at the quiet of the ultimate year; Tiny Owl laid off a hundred employees and shut down its operations in all cities except Mumbai.
This is why Investors are shifting cognizance toward Enterprise groups like Pharmarack. Pharmarack – a Pune-based begin-up – presents a SaaS-primarily based utility for automatic order processing and stock management for pharma retailers and distributors. Since its inception in 2015, stores and vendors have made transactions worth Rs ninety crore using its utility. Currently, 250 pharma vendors and close to three 000 retailers use its product. Unicorn India Ventures decided to invest within the early degrees of Pharmarack’s boom and has already visible tremendous traction, giving credence to our approach. B2B companies are solid, grounded, and relaxed predictable in their conduct and attractiveness inside the market. We are conscious that there are much fewer possibilities of a B2B commercial enterprise being groundbreaking. However, we also realize that we will be capable of churning out a tremendous income if procedures are followed efficiently.