Beauty and the Gig Economy

When actress Cara Santana first heard about Uber’s gig economic system model, she concept it absurd. She wanted to rebuke the idea. But now it’s a noun, verb and an adjective. In 2014 she took the equal enterprise model and started The Glam App, which brings neighborhood makeup, hair and nail artists to women looking to enhance their lives from home. Santana, also regarded for TV roles in “Salem,” “Santa Clarita Diet” and movies “Reunion,” “Beverly Hills Chihuahua three: Viva La Fiesta!” and the upcoming drama “Steps,” points out Uber has changed the manner people see the loose-market economy and strengthened unbiased contractors. CEO Santana only has 8 full-time employees with places of work in London and Los Angeles, but Glam has over 30,000 active customers in 22 markets in the U.S. And U.K., and over 2,000 stylists.

The business enterprise currently partnered with L’Oreal for a one-of-a-kind artistry software called the Glam Academy curated in collaboration with Beyoncé’s pass-to artist Sir John who’s curating 4 new appears for The Glam App this year the usage of L’Oréal Paris merchandise. Workforce intern Ariel Parrella-Aurelia recently chatted with Santana about being an entrepreneur, hiring employees and creating a strong corporation lifestyle.

 

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Workforce: Why did you pick the gig economic system structure for the app?

Cara Santana: The social tradition of the contemporary-day working girl, the millennial, is instant gratification, comfort, accessibility. They clearly trust the shape of the lifestyle changed into going to an area where, either because of time constraints or due to this need and ability to get most matters without delay, that the beauty industry might match in. With sixty-five percentage of girls running extra now than in 2008, you’ve got manifestly a way of life of millennials who’ve grown up wherein they’re capable of getting things after they need, whether it is Postmates or Tinder or something. We have so that it will fill an actual need, that’s beauty — it’s not going anywhere. It felt like a herbal development to use this version to the business of beauty.

WF: How has your performing profession helped your app employer?

Santana: How it sincerely helped me is being an “entrepreneur” that is the term I assume that receives thrown round lots, and being an actress, there are quite a few similarities. There isn’t any linear direction, there’s no guide on how to get to fulfillment; you don’t do A and get to B. There is a lot of rejection, developing your very own logo and identification as an actress and equal with a commercial enterprise. The turmoil and the struggle of “making it” in the appearing world could be very much like “making it” in the small business entrepreneurial global. And questioning out of doors of the field, having a tough shell, being open to rejection and hearing “no”—there are plenty of similarities in it, in order that organized me for resilience and to march to the beat of my very own drum and trust in myself.

WF: How do you stability being a CEO and a superstar?

Santana: My mother has usually taught me, you may do the whole lot on your own. She has always been a operating mother, ever because I can take into account. When I began to construct The Glam App, I knew inherently that I wasn’t going in an effort to construct it by myself and make it successful. I surrounded myself with human beings whose strengths had been my weaknesses, whether it’s partnering with Joey, who had a very robust creative vision, which isn’t always truly my distinctiveness, or hiring a COO who turned into very sturdy in operations and hiring an assistant who ought to assist balance my schedule. That is a big crew, and such brotherly love helped simplify and streamline everything I’m doing and it lets me to clearly create that stability.

WF: How do you build your staff on this enterprise?

Santana: The assignment to any enterprise is the hiring. When I communicate with other CEOs and owners of agencies, it’s miles usually the body of workers. You actually need to create a business enterprise that has a precise lifestyle. You need to have like-minded people running for you. It is such a thrilling time — Millennials are now the staff. I am searching out innovative, ambitious and innovative experts who have the excellent characteristics Millennials must offer but with a clearly robust work ethic because a startup is just categorically special than any other sort of environment. It is long hours — I work eighty hours every week, all people on my personnel quite lots works 50 minimal and we are a small crew, so that you need to find those who are invested inside the motive who actually need to look The Glam App meet its capability.

WF: What are the positives and negatives to this business version and particularly to the beauty enterprise?

Santana: The biggest assignment is changing behavior. When something is new and not the norm, there’s a herbal feel of reservation to it and so large cities like Los Angeles or New York, where human beings were getting their hair and makeup performed at home, it’s a luxury. But in Phoenix or Dallas, this is absolutely changing the ordinary behavior [of the makeup industry]. We are allowing all ladies — irrespective of their socioeconomic popularity, age, wherein they live — you’re permitting them the opportunity to have low-priced and accessible splendor studies in a few capacity. You are also allowing this organization of artists; the hair, makeup and nail experts, who otherwise would have a totally limited potential to work, whether it’s in a salon or constructing their own freelance commercial enterprise, which is rather tough. We are allowing those stylists to build their brand, construct their clientele, complement their income even as permitting younger purchasers and live-at-domestic mothers and working ladies to locate the time to be ok with themselves while not having to compromise on their existence.

About the author: Scott M. Long

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